Pricing

Pay for the size of your kitchen.

Plans differ by how many products and ingredients you keep — nothing else. The labelling, the allergen check and the approval trail are identical on every plan, including the free one.

Free

Free

Products
20
Ingredients
100
Start free

Starter

£5.99/month

Products
100
Ingredients
300
Start on Starter

Pro

£12.99/month

Products
500
Ingredients
1,000
Start on Pro

Unlimited

£24.99/month

Products
Unlimited
Ingredients
Unlimited
Start on Unlimited

The small print, in plain words

What counts towards my limits?
The number of products and the number of ingredients you have saved. Nothing else is metered — labels, allergen checks, approvals and prints are unlimited on every plan.
What happens when I hit a limit?
You are asked to upgrade before you can add another product or ingredient. Nothing you have already saved is touched or hidden.
Can I change plan later?
Yes — move up or down whenever you like from your billing settings.

Signing up means agreeing to our membership terms, privacy notice and the label liability statement. The last one is worth two minutes of your time: it sets out that labels are drafts for you to approve, and that responsibility for what goes on the product stays with you.